Western Digital 10 TB Purple Pro Surveillance 3.5" Internal Hard Disk Drive
Western Digital 10 TB Purple Pro Surveillance 3.5" Internal Hard Disk Drive
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Description
AI-Ready Surveillance HDD 7200 RPM — 550 TB/Year 32 AI Streams
WD's flagship surveillance hard drive for AI-enabled security systems — 10TB, 7200 RPM, 32 concurrent AI streams, 550 TB/year workload, and unlimited drive bay support.
The WD Purple Pro (WD102PURP) is Western Digital's highest-performance surveillance hard drive, built for the next generation of AI-enabled NVR systems, video analytics appliances, deep-learning servers, and large-scale commercial security installations. Where the standard WD Purple is engineered for conventional HD surveillance, the Purple Pro goes further — supporting 32 concurrent AI streams for on-drive deep learning analytics, running at 7200 RPM for faster data throughput, and rated for a 550 TB/year workload that covers the most demanding always-on recording environments without limitation.
Available at ITFactory.ca — Canada's trusted source for professional surveillance storage.
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WD Purple vs. WD Purple Pro — Which Do You Need?
Both the WD Purple and WD Purple Pro are available at ITFactory.ca. If your NVR system uses AI-based analytics, face recognition, object detection, or smart alerts, the Purple Pro is required. |
Key Features
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32 Concurrent AI Streams — AllFrame AI |
550 TB/Year Workload Rating |
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7200 RPM for Higher Throughput |
512 MB Cache |
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Unlimited Drive Bay Support |
Rotational Vibration (RV) Sensors |
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Up to 64 HD Cameras |
Western Digital Device Analytics (WDDA) |
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2 Million Hours MTBF |
Tarnish-Resistant Components |
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CMR Recording Technology |
5-Year Limited Warranty |
Who Is This For?
The WD Purple Pro 10TB is the right choice for security installers and system administrators deploying AI-enabled NVR systems, large-scale commercial surveillance, or any installation where video analytics, deep learning, or high-channel-count recording demands more than the standard WD Purple can provide.
AI-enabled NVR systems Video analytics appliances Large commercial security installations Multi-drive NVR server builds Deep learning and smart surveillance servers Security system integrators and installers
Technical Specifications
| Brand | Western Digital (WD) |
| Model | WD Purple Pro Smart Video Hard Drive |
| Part Number | WD102PURP |
| Drive Type | HDD (Hard Disk Drive) — 3.5 inch |
| Capacity | 10TB |
| Interface | SATA III (6 Gb/s) |
| Rotation Speed | 7200 RPM |
| Cache | 512 MB |
| Max Sequential Transfer | Up to 267 MB/s |
| Recording Technology | CMR (Conventional Magnetic Recording) |
| Workload Rating | Up to 550 TB/year |
| Camera Support | Up to 64 single-stream HD cameras |
| AI Stream Support | Up to 32 concurrent AI streams (AllFrame AI) |
| Drive Bay Support | No limit |
| RV Sensors | Yes — rotational vibration compensation |
| MTBF | 2,000,000 hours |
| Non-Recoverable Read Errors | <1 in 10¹⁵ bits read |
| Load/Unload Cycles | 600,000 |
| Drive Technology | Air (non-helium) |
| Health Monitoring | Western Digital Device Analytics (WDDA) |
| Tarnish Resistant | Yes |
| Operating Temperature | 0°C to 65°C |
| Warranty | 5-year limited warranty |
| Sold by | ITFactory.ca — Canadian authorized WD reseller |
Why Buy from ITFactory.ca?ITFactory.ca is a trusted Canadian retailer for professional surveillance storage and security components, serving installers, businesses, and system integrators across the country. Every product we sell is genuine and backed by our team.
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Frequently Asked Questions
When do I need the WD Purple Pro instead of the standard WD Purple?
The WD Purple Pro is required when your NVR system uses AI-based video analytics — face recognition, object detection, licence plate recognition, or smart motion alerts that require on-device deep learning processing. It is also the right choice for large-scale installations with many drives in a single enclosure (where the RV sensors and unlimited bay support matter), for systems recording from many high-bitrate 4K cameras simultaneously, and for any installation that exceeds the 180 TB/year workload limit of the standard Purple. For straightforward HD surveillance with up to 8 drive bays and no AI analytics, the standard WD Purple is an excellent and more cost-effective option.
What does "32 AI streams" mean in practice?
AI streams refer to the data streams generated by AI analytics processing — facial recognition matches, object tracking events, metadata tagging, and deep learning inference results — that are written to the drive alongside the raw video footage. A modern AI-enabled NVR processes this data continuously for every camera feed that has analytics enabled. The Purple Pro is rated to handle 32 of these AI streams concurrently without performance degradation. Standard drives and even the regular WD Purple are not validated for this workload, which can cause recording drops, lag in analytics results, or drive failures under sustained AI stream pressure.
How many days of footage will 10TB store?
Recording duration depends on camera count, resolution, frame rate, and your NVR's compression format. As a general estimate using 1080p HD at standard H.264 compression (approximately 10–15 GB per camera per day): a single camera produces roughly 650–1,000 days of footage on 10TB. With 16 cameras recording continuously, the same 10TB stores approximately 40–60 days. Most commercial NVR systems display estimated recording time based on your exact configuration. For installations requiring longer retention across many cameras, multiple drives in a RAID or JBOD configuration are common.
What are RV sensors and why do they matter in multi-drive NVRs?
When multiple hard drives operate in the same enclosure, their rotating platters create vibration that affects neighbouring drives — causing read/write errors, reduced performance, and accelerated wear. Rotational Vibration (RV) sensors detect this vibration in real time and compensate electronically, maintaining accuracy and performance stability. This is particularly important in high-density NVR enclosures with 8, 16, or more drives. The standard WD Purple does not include RV sensors, which is one reason the Purple Pro is specified for large multi-bay deployments.
Is the WD Purple Pro compatible with Hikvision and Dahua NVRs?
Yes. WD Purple Pro drives are tested and validated for compatibility with DVR and NVR systems from major security brands including Hikvision, Dahua, Bosch, and others. The SATA III 6 Gb/s interface is universally compatible with virtually all surveillance enclosures. For AI-enabled NVR models from Hikvision (such as the DeepinMind series) and Dahua (AI NVR series), the Purple Pro is the recommended storage solution to support their analytics workloads.
Refund Policy
Refund and Return Policy
Most physical products can be returned within 30 days of delivery. Software downloads are final sale once the activation key is sent, unless defective. Here is how it works.
| Product type | Return window | Restocking fee |
|---|---|---|
| Digital software | Defective only | 0% |
| Physical, unopened | 30 days | 15% |
| Physical, opened | 30 days | 25% |
| Defective or wrong item | 30 days | 0%, free return shipping |
| Open box items | 7 days (DOA only) | 0% |
| Final sale items | No returns | N/A |
1. Digital products (downloadable software)
Final sale, limited exceptions. Software downloads are final sale once the activation key is sent. No refunds for wrong purchase, change of mind, compatibility issues or buyer’s remorse.
Refunds only if defective: the activation key does not work after verification; the software crashes on a system that meets minimum requirements; the publisher confirms the key is invalid or already used.
Your responsibility: verify system requirements before purchasing. Once you receive the activation key, the sale is final unless the software is defective.
To request a refund: email sales@itfactory.ca within 30 days with your order number and a detailed description of the issue. We will troubleshoot with you first.
2. Physical products
30-day returns. Return most physical products within 30 days of delivery.
Restocking fees: defective, damaged or wrong item: 0% plus free return shipping; unopened (changed mind): 15%; opened or used (changed mind): 25%.
Return requirements: original packaging and all accessories; intact UPC code or barcode; no physical damage; an RMA number obtained before returning.
Cannot be returned: final sale items; open box items (except DOA within 7 days); items without original packaging; items with removed UPC codes; items used for mail-in rebates.
3. How to return
Get an RMA number
Email support@itfactory.ca with your order number, the item(s) to return, the reason, and photos if defective or damaged. We reply within 1 to 2 business days with your RMA number and instructions.
Ship the return
Write the RMA number on the outside of the package and include all original packaging and accessories. Use the label we provide, or ship to ITFactory, 4035 St-Ambroise, Unit 310, Montréal, QC H4C 2E1. Keep your tracking number.
Receive your refund
Once we receive and inspect the return (3 to 5 business days), we process your refund. It usually appears in 5 to 10 business days depending on your bank.
4. Defective or wrong items
Contact us right away at support@itfactory.ca or (888) 313-1124. We provide a prepaid return label and offer a full refund, replacement or store credit. No restocking fee.
5. Exchanges
We do not offer direct exchanges. Return the original item for a refund, then place a new order for the item you want.
6. Cancellations
Digital products can be cancelled if the activation key has not been sent yet. Physical products can be cancelled if the order has not shipped yet. Contact us immediately at support@itfactory.ca or (888) 313-1124.
7. Special circumstances
Order verification: we may verify orders before processing. If we contact you, please respond within 3 business days or the order is automatically cancelled and refunded. Pricing errors: we reserve the right to cancel orders placed at an incorrect price; you receive a full refund. Out of stock: if an item becomes unavailable after ordering, we notify you and offer to wait for restock or a full refund.
8. Manufacturer warranties
Many products include manufacturer warranties separate from our 30-day return policy. Warranty claims after 30 days should be directed to the manufacturer. We can help facilitate warranty claims when possible.
Phone: (888) 313-1124
Hours: Monday to Friday, 9:30 AM to 5:30 PM ET
The policy in effect at the time of your purchase applies to your order. We recommend reviewing this policy before each purchase.





